Event rules
The Shiftmakers program is a worldwide initiative that has been created by numerous individuals across the globe, and it has specific guidelines that must be adhered to. The comprehensive set of regulations for arranging a Shiftmakers event, starting from the beginning until the end, can be found below. These rules are essential and must be followed by all event organizers, as it is the responsibility of both Shiftmakers and the organizers to uphold the vision of Shiftmakers.
Basic rules
Talk format:
Shiftmakers events consist of a series of short, carefully prepared talks, demonstrations and performances on a general theme. However, this does not imply that talk topics are repetitive or uncreative.
Talks should be no more than 12 minutes in length and may be given by one or more speakers. Any video submitted outside of this format will not be accepted on the platform.
Interactivity between the audience and the speaker should be sought at all times, for which various strategies can be used where creativity, space and time allow.
Spirit and purpose:
Your event should maintain the spirit of Shiftmakers: multidisciplinary, focused on the power of changing the world for the better.
Unitematic and multidisciplinary:
The overall theme of the event is unitematic, but also multidisciplinary and broad. Events should have a diversity of speakers and in various disciplines addressing a variety of topics related to their area of work and the central theme of the event.
Attendance:
You should collect information from event attendees which will serve as a database to invite to new events, to deliver their certificate of participation and to send out an event satisfaction survey.
Duration:
The duration of each event must not last more than one day. However, individual events could be held each day for a maximum of five days framed as a big marathon, which implies that a different theme should be presented each day.
Introductory video:
At the beginning of the event, the official Shiftmakers video explaining the brand’s objective and welcoming attendees should be presented to the audience.
Broadcasting your event:
The promotion of the event can be given in all possible communication channels. However, the talks cannot be broadcast on television. As part of the publicity and promotion campaign, both organizers and speakers may use a 30-second excerpt of the talk.
Talk content
Content guidelines for talks:
All talks must comply with the Shiftmakers Content Guidelines and Copyright Guidelines. The organizer must ask the speaker to adhere to the guidelines at all times and to sign the copyright release, thereby allowing Shiftmakers to
Shiftmakers may reserve the right to publish talks when it deems their content to be inappropriate or contrary to the vision maintained by the brand. As well as place a banner to the video in which it separates itself from the opinion provided by the speaker and disclaims responsibility for the concepts issued in the talk.
Endorsed content:
Talks must be supported by accurate content that can be verified at all times, therefore, the speaker must attach to the text of the talk the sources used as support for the writing of his talk.
Scientific statements will not be allowed when their source of academic origin cannot be verified.
More reflection, less division:
No talks with political or religious content with inflammatory language, nor polarizing or divisive language.
The content of the talks should always be focused on reflection and inspiration to change the world for the better based on innovative ideas that provide solutions.
No commercial objectives:
Speakers may not promote their own products, books or businesses, nor those of the companies they work for. Talks may only include technology, product demonstrations or books that support an idea presented in the talk.
Copyright:
The content of each talk must comply with copyright laws.
Speakers must disclose in advance any third-party materials to be used in their presentations and request written permissions for copyrighted materials where appropriate.
Licensing basics
Talk format:
Shiftmakers events consist of a series of short, carefully prepared talks, demonstrations and performances on a general theme. However, this does not imply that talk topics are repetitive or uncreative.
Talks should be no more than 12 minutes in length and may be given by one or more speakers. Any video submitted outside of this format will not be accepted on the platform.
Interactivity between the audience and the speaker should be sought at all times, for which various strategies can be used where creativity, space and time allow.
Spirit and purpose:
Your event should maintain the spirit of Shiftmakers: multidisciplinary, focused on the power of changing the world for the better.
Unitematic and multidisciplinary:
The overall theme of the event is unitematic, but also multidisciplinary and broad. Events should have a diversity of speakers and in various disciplines addressing a variety of topics related to their area of work and the central theme of the event.
Attendance:
You should collect information from event attendees which will serve as a database to invite to new events, to deliver their certificate of participation and to send out an event satisfaction survey.
Duration:
The duration of each event must not last more than one day. However, individual events could be held each day for a maximum of five days framed as a big marathon, which implies that a different theme should be presented each day.
Introductory video:
At the beginning of the event, the official Shiftmakers video explaining the brand’s objective and welcoming attendees should be presented to the audience.
Broadcasting your event:
The promotion of the event can be given in all possible communication channels. However, the talks cannot be broadcast on television. As part of the publicity and promotion campaign, both organizers and speakers may use a 30-second excerpt of the talk.
Branding
Event name:
The Shiftmakers team names each of its events after the location where it takes place, which can be a specific city, neighborhood or street.
This naming convention is a way for Shiftmakers to show its commitment to serving the communities in which it operates. Shiftmakers is free to choose names as it sees fit.
Name usage:
You should always refer to your event by the full name for which your license was approved in all text, messaging, logos, etc. and always make it clear that this is an independently volunteer-organized event.
Logo
Your logo should adhere to the Shiftmakers logo style guidelines and should be used to represent your event at all times.
Sponsor
Type of Sponsor:
Shiftmakers is a platform that works to promote solutions aimed at positively changing the world. The type of sponsor that is offered to finance events should be carefully considered at all times.
Avoid having companies that affect the environment in any way or that have publicly been involved in environmental damage, pollution of any kind, or any other activities that go against the objectives pursued by Shiftmakers as sponsors.
Independence:
The talks, their content, and the speakers cannot be influenced by companies related to environmental damage or any other activities that go against the objectives pursued by Shiftmakers. Sponsors must not have editorial control or influence over the curation of the speakers’ talks.
On Stage:
The sponsor’s logos, advertisements, or promotional images cannot be displayed during the speaker’s presentation on stage.
Web
Website domain:
It is advised that you should refrain from buying a domain name or setting up email addresses with the name of the event until your license has been sanctioned. The web address for the homepage of your website must be the same as the name of your event, like www.shiftmakerslondon.com. In case a .com extension is not accessible, you can opt for an alternative.
Website content:
Your site should include information about your live speakers, a description of your venue, and the date and location of your event. Your site should have an “About” page detailing Shiftmakers’ goal and vision.
Social media profiles:
Social media properties such as Twitter and Instagram should have names that reflect the official licensed name of your event, eg Shiftmakers-London.
You must use the official logo of your event as your social media profile image (including, but not limited to, Facebook, Twitter, and Instagram).
Sponsors in the social networks of the event:
To acknowledge a sponsor’s support for your event, you can utilize your social media platforms such as Twitter, Facebook, and Instagram. This can be done by tagging their social media accounts, using their hashtag, or mentioning their name in the caption of an image. Additionally, you or your sponsor can create a video highlighting their contribution to the event, which can be shared on social media with your approval. However, sharing unrelated content such as the sponsor’s marketing campaign or product announcement is not allowed. While you cannot post a sponsor logo by itself, you can include it in event photos or other creative materials.
Mailing list:
Never use your email list for any purpose other than to communicate information specifically about your event
Media
Press Releases:
All press and press releases must promote messages of positive social change and world improvement.
Media and Your Event:
During radio or television interviews, it is important to clearly state that your event is independent and to specify the goals that motivate Shiftmakers. It is not allowed for press teams to record or film talks during the presentation, and filming or taking photos inside the theater is prohibited, except for the designated filming and photography teams that are part of the organizer’s team.
Creative Commons:
Event photos should be published under a Creative Commons license (“Attribution – Non-Commercial – No Derivatives”), so they can be freely shared and republished.
Rights to distribute excerpts:
You can use an excerpt of up to 30 seconds from a talk for video or audio content, including documentaries, promotional videos, TV segments, and podcasts.
Uploading talks
Editing talks:
Talks are required to be no longer than 12 minutes. Any talk that exceeds this time limit will be reviewed and may not be published on the platform.
There should be no text or images that overlap with the content of the chat during the talk. This includes event logos, videographer logos, watermarks, captions, text, or any other labels.
Using picture-in-picture or split screens to display presentation slides during the speaker’s talk is not permitted. When presentation slides are shown, they must be displayed in the full frame of the video.
Record and share content:
Each individual who appears on stage during the event, including speakers and performers, is required to sign an agreement that grants permission for the content to be published, edited, or otherwise managed. Once the event has concluded, all recordings must be uploaded to the platform for evaluation and official publication. The video sequence must follow a specific order, beginning with the introduction of the speaker, followed by any optional general event introductions or sponsor slides. The talk itself is mandatory, followed by another optional sponsor slide and any optional post-roll event charts. The pre-roll segment, which includes the general event introduction graphics, event logo, and sponsor slide, must not exceed 10 seconds in duration. Any video submitted with a pre-roll longer than 10 seconds will be subject to review.
Video post:
Sponsor slides and event graphics at the end of the video are optional and must not exceed 10 seconds when used. Any video with a post-roll longer than 10 seconds submitted is subject to review.
Video Sponsor Logos:
To comply with our official sponsorship guidelines, please use our provided 4:3 and 16:9 templates and place the event’s unique logo in the top left corner of the slide. Please ensure that the sponsor logos are smaller than the event logo and are only displayed on a single slide at the beginning and end of each edited video. The sponsor slide must be static and should not contain moving graphics or commercials. Do not present continuous credits. If you have multiple sponsors, please include all logos on a single slide and do not display different sponsor logos on different videos. If you cannot edit the image files provided, you can recreate the layout in your preferred image/slideshow editor.
Distribution of talks:
Uploading talks to platforms or channels other than Shiftmakers is not allowed, and hosts are not permitted to share video files directly with speakers. Instead, they must share the link to the talk. Prior to uploading any videos, it is necessary to ensure that all images, music, and video clips used in the presentations are cleared for distribution and free of copyright restrictions.